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Case Study: Expanding a U.S. Fintech Company in APAC
Client Background
A leading U.S.-based Fintech company embarked on its expansion into the Asia-Pacific (APAC) region. Known for its innovative financial technology solutions, the company had a strong market presence in the U.S. but faced significant challenges as it entered a new, unfamiliar market.
Challenge
The company encountered several obstacles during its APAC expansion. Brand awareness in the region was minimal, and the product lacked readiness for the local market. These factors made it difficult to attract top talent, particularly individuals with the necessary entrepreneurial spirit and hands-on approach to thrive in a startup environment.
The company needed a team that could not only adapt to the challenges of a new market but also drive growth in a region with different cultural and business dynamics.
Solution
We worked closely with the regional leader and global leaders in the US, spending extensive time to understand his leadership style, vision for the region, strategic objectives, and the company’s technology's unique value proposition.
Through this deep collaboration, we identified the key qualities needed in candidates to build a strong and agile team. We led the hiring process for multiple critical functions, including Account Executive, Solution Consultant, Marketing, Channel, Account Management, and Customer Success roles, each aligned with the evolving phases of the company's growth in the region.
Result
The hiring strategy was highly successful, resulting in a team where the majority of sales personnel in APAC became global top performers. Despite being the smallest regional team in terms of headcount, the APAC region consistently contributed 30-40% of the company’s global revenue.
The high-caliber talent not only adapted quickly to the startup-like environment but also drove significant growth and market penetration in a competitive landscape.
Business Value
The strategic hires enabled the company to establish a robust presence in the APAC region, significantly enhancing its global footprint.
The exceptional performance of the APAC team demonstrated the effectiveness of targeted hiring and a deep understanding of local market needs, leading to sustained revenue growth and competitive advantage in the region.
Their deep market knowledge, commitment to excellence, and personalized approach have made them a trusted partner.
Over the past six and a half years, our partnership with TechFuture Search has been instrumental in transforming our presence in the APAC region. We started with minimal brand recognition and faced the daunting challenge of building a high-performing team in a competitive market. TechFuture Search understood our unique needs and provided us with exceptional talent that has consistently driven our success. Their deep market knowledge, commitment to excellence, and personalized approach have made them a trusted partner. I highly value their ability to anticipate our needs and deliver results, which is why I look forward to continuing our collaboration in the future.
VP APAC
A Leading US Fintech Company
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